Grand Slam for Our Region: The PNC Park Agreement
PRNewswire

Executives from The PNC Financial Services Group are available to provide insights into the history of the PNC Park naming rights and marketing agreement, and explain the benefits to PNC shareholders, customers and the community at large:

   WHO:    James Rohr, President & CEO, The PNC Financial Services Group
           Sy Holzer, President, PNC Bank, Pittsburgh
           Craig Campbell, Executive Vice President, PNC Bank

   WHEN:   Weekdays _ Call to schedule interviews
           Game Days _ March 31 (Exhibition Game) and April 9 (Home Opener)
           PNC executives available any time prior to 1:35 p.m. game time

   WHERE:  PNC Park, 115 Federal Street, Pittsburgh  (interview location as
           needed)

   WHY:    Get the reasons for the naming rights agreement, which was
            reached even before funding was secured to build the ballpark
           - Learn how PNC and its shareholders will benefit, along with
             Pirates fans, from this 20-year business investment
           - Get the insight into how PNC Park will generate new business
             for PNC
           - Discover how this corporate agreement will benefit children in
             the Pittsburgh community

  Background

In 1998, partners PNC and the Pittsburgh Pirates announced a 20-year agreement that provides for naming rights, signage, banking facilities, extensive TV and radio exposure along with merchandising and promotional opportunities. The agreement is expected to create 1.5 billion marketing impressions annually for the PNC brand throughout the nation.

"Not only does our PNC Park agreement bring national attention to The PNC Financial Services Group brand, it also provides us with a broad range of marketing, advertising and merchandising opportunities," Rohr said. "This agreement will create real value for PNC customers and shareholders. And our partnership with the Pirates will also, of course, help secure the future of baseball in Pittsburgh for generations to come. That's important for both baseball fans and those committed to the continued revitalization of our region."

PNC Bank is a member of The PNC Financial Services Group, Inc. (NYSE: PNC), headquartered in Pittsburgh. PNC is one of the nation's largest diversified financial services organizations, providing regional banking, corporate banking, real estate finance, asset-based lending, private banking, asset management and global fund services.

CONTACT: Patrick McMahon, 412-762-2477 or cell, 412-334-5250, or patrick.mcmahon@pnc.com.

PRNewswire -- March 30

SOURCE: The PNC Financial Services Group, Inc.

@PNCNews